There was no dearth of marketers pushing the envelope to create some brilliant ads in 2018. But not all brands - or rather ads - are created equal.
Several of the ads that stood out this year involved brands like Nike and McDonald's taking a stand on a political or social issues. Beyond TV commercials, this year's most memorable ads also took the form of outdoor and experiential stunts.
As 2018 comes to a close, we look back at some of the most creative, thought-provoking, and amusing ads by marketers, ranked from good to best. Check out the year's worst ads here.