Business Insider/Eugene Kim
If you're not a gamer, you've probably never heard of Razer.
But this Irvine-based startup, last valued at $1.5 billion, is a huge deal among PC gamers. Its high-quality gaming devices, sleek designs, and high prices have earned it the nickname the "Apple of the gaming industry."
Razer recently opened its first US retail store in downtown San Francisco. Not surprisingly, its famously fanatic fans showed up in droves on the day it opened, creating a long line that went around the entire building.
We had a chance to visit the store this week to see what the hype is all about: