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That was the last big iPhone launch - but for Apple, there's a new hope ...

Sep 15, 2017, 19:33 IST

Business Insider

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Henry Blodget argues that this latest Apple iPhone launch will be the last of its type. He says the market is maturing, with upgrades getting smaller and more incremental each time. He goes on to praise the company's ability to lock customers into its ecosystem, and breaks down a Morgan Stanley analyst's prediction that Apple's push into augmented reality will be its "next big thing."

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