That Survey Saying People Like Samsung Phones More Than iPhones Is Way Off
One problem, though: All those stories were based on outdated data.
It came from this report from the American Consumer Satisfaction Index (ACSI), which was published in May 2014, over seven months before the media caught wind of it.
A spokesperson for ACSI comfirmed to Business Insider that the latest data it has is from May of last year.
That's about a month after Samsung's current flagship phone, the Galaxy S5, launched. But it's also about four months before the iPhone 6, iPhone 6 Plus, iOS 8, Apple Pay, and all the other iPhone-related products and services launched.
It also doesn't reflect the first full quarter of iPhone 6 and iPhone 6 Plus sales, which are expected to be off the charts when Apple reports earnings in a few weeks. Meanwhile, Samsung's phone sales are flat to down versus last year, and its profits fell as much as 60%.
ACSI publishes its cellphone consumer satisfaction data once a year. We won't have another good benchmark until this May.