+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Thanks to the man bun, there are now more Google searches for men's hair care than women's

Oct 31, 2015, 03:33 IST

Shutterstock/Roman Seliutin

Men are growing more curious about their hair, according to a new beauty industry report from Google.

Advertisement

Based on the search engine's data, 2015 was the biggest year ever for searches about men's hairstyles.

In fact, searches for men's hair care now outnumber searches for women's hair care - by a total of 6 percent.

The numbers on the men's hair side were boosted by a strong interest in the "man bun," which exploded in 2015, thanks in part to celebrity adopters such as Jared Leto and Kit Harington.

The second most popular search was for the "comb over," which can refer to either a heavy side part or a Donald Trump situation.

Advertisement

Guys are also searching for this advice on the go. Google reports that 82% of these searches were done on mobile in August. It makes sense, as more and more men are embracing niche barbershops and are probably searching for hairstyle inspiration while waiting for their $45 cut.

NOW WATCH: Here's how often you should wash your hair

Please enable Javascript to watch this video
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article