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Despite a basketball team that failed to make the NCAA tournament and a football team that has struggled in recent years, the athletic department took in $163.3 million in revenue last year according to data collected by USAToday.com.
Piecing together information collected by USAToday.com as well as BusinessofCollegeSports.com and other sources, we can get a better sense of where all that money comes from and how the school spends it.
It is an eye-opening look into the world of big-time