Tesla still won't tell us how many cars it's selling every month
But that's going to change. Sort of. Tesla sent out the following Friday morning:
Okay, so Tesla will tell us a bit sooner than usual about quarterly deliveries. It already reports sales when it reports quarterly earnings. But going forward, everyone will have a few more days to digest the data.
To a certain extent, it makes sense for Tesla to report quarterly rather than monthly. It's still a pretty low-volume car maker, so its monthly numbers don't look all that impressive. Deliveries can also drop precipitously if, for example, the company has to idle its production line or decides to give the workforce a week off.
As for the actual Q1 figure, Tesla sold 10,030 cars during the period - better than expected.
"This was a new company record for the most cars delivered in a quarter and represents a 55% increase over Q1 last year," the company said in a statement.
Tesla has projected 2015 sales of 55,000, inclusive of the Model S sedan and the Model X SUV that's scheduled to launch later this year. So the company has a bit of ramping up to do on the production front.
REUTERS/Stephen Lam The body of a Tesla Model S at the factory.
Last year, Tesla hit its production target of 33,000 (revised down from 35,000), but slipped on deliveries, some of which were pushed to early 2015.
It can sometimes to difficult to understand why everyone is so fixated on Tesla's sales. This is a company that currently builds one car in one factory. Thus far, it's been able to more or less build all the cars it says it can build. Owners and the automotive media love those cars, too. There have been some issues with demand in China and Europe, but Tesla appears to be managing its North American business just fine.
Ultimately, Tesla will probably join the rest of the industry and go monthly with its sales reporting. But by then it will be a much bigger carmaker - and the world may be monitoring its performance a lot less closely.
Tesla was trading up on Friday, at $191. That's still way down from the stock's peak of $291, reached last September.
Yahoo Finance