REUTERS/Noah Berger
There's a lot going on with
Our best bet is that it's a new way to change laws in many states that prohibit automakers from selling cars directly to buyers (as opposed to doing it through dealerships).
Musk has been on the campaign trail this month in Texas, and has been making progress in Virginia and New York lately.
Just how Tesla could change its approach — which has consisted mostly of petitions and lawsuits so far — is unclear.
The last time Musk promised a big announcement, it was a new financing scheme that is a hybrid of owning and leasing a
Here's Musk's tweet:
Announcement of new @teslamotors strategy tomorrow. Tesla owners will like this.
— Elon Musk (@elonmusk) April 25, 2013
Earlier today, Musk teased Tesla haters on Twitter, as the company's shares are up 2% today, hitting a new 52-week high.