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Tesla is about to enter the most critical period in the company's history

Matthew DeBordJan 31, 2016, 22:25 IST

The startup carmaker will only be showing us the sedan version, but last year CTO JB Straubel said the Model 3 will actually be a platform upon which a family of vehicles can be built.

This means Tesla can easily add a compact crossover SUV to its lineup - or any of several other designs from a sports car to a pickup truck.

Always a multi-vehicle strategy

Getting big

Stay the course

NOW WATCH: Here's what it's like to drive a Tesla on the new Autopilot mode

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