Ten virtual reality lounges to be launched by PVR

India’s largest multiplex chain PVR Cinemas is all set to launch 10 Virtual Reality (VR) lounges worth Rs 15 crore across some of its properties spread countrywide.

The first such lounge was launched in Noida, and similar lounges will come up in Mumbai, Delhi and a couple of South Indian cities in next six to eight months.

In these VR lounges, movie buffs will get to experience a new dimension of entertainment before the film begins.

"We track our consumers' journey across properties and are always on the lookout for what more we can offer them. This idea of VR lounge came last year and we partnered with HP for the latest ground-breaking technology," said PVR CEO Gautam Dutta.

Dutta added that it would cost about Rs 1.5 crore per lounge on an average, owing to average per seat cost being Rs 25 lakh, and all lounges having 4-12 seats.

Games and a library of interactive content from across several genres like drama, fiction, sci-fi, horror, action, etc would be parts of these lounges.

Also read: DLF to sell DT Cinemas to PVR for Rs 500 crore!

While the customers won’t have to pay anything to experience these lounges for the first 15 days, there would be a fee of Rs 100 per customer afterwards.

(Image source: Twitter)