Courtesy of Depop
Depop is a social shopping app targeted at Gen Z shoppers.
- Depop is a social shopping app that has been described as a mix of eBay and Instagram. It is largely targeted at Gen Z shoppers.
- Since being founded in Milan in 2011, Depop has grown to have 13 million users in 147 countries around the world, according to the company. Some users are making a decent amount of money flipping their clothes and other belongings.
- Here's how to sell on the app.
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Instead of spending weekends or school holidays washing dishes and waiting tables, entrepreneurially minded teens are launching mini businesses to earn money online.
This is largely thanks to new apps that have cropped up in recent years and enabled young shoppers to set up shop easily and buy or sell secondhand clothing and accessories.
Depop, which launched in Milan in 2011 and has quickly gained a cult following around the world, is one of them. This social shopping app counts companies such as Poshmark and ThredUp as its competitors and has been described as a mix between eBay and Instagram.
And according to Rachel Swidenbank, vice president of marketplace at Depop, selling on the app can become a very lucrative hobby. Some sellers are pulling in as much as $300,000 a year, she said.
While this isn't pure profit - Depop takes a 10% cut of each sale, and there's the cost to acquire inventory and ship it to customers - the overhead of running a business on the app are low. Plus, it's accessible to any that has a smartphone.
Here's how to set up shop on Depop: