We tried the San Francisco 49ers app that lets you deliver food to your seat - and it might be the future of live sporting events
We tried the San Francisco 49ers app that lets you deliver food to your seat - and it might be the future of live sporting events
The San Francisco 49ers moved to a new stadium called Levi’s Stadium last year. With the move, it also released its own in-stadium app.
The app was built by VenueNext, a startup backed by a number of investors including Live Nation, Twitter Ventures, and the owners of the 49ers.
The app can be used as your ticket, so you don’t have to print it out.
You merely scan your phone on one of these kiosks.
The team really seems to be pushing for more people to use its app. These help signs were all over the stadium.
Once you get in the stadium, the app gives you directions to your seat.
The best thing about it? You can order food directly within the app. You can either have the food delivered to your seat, or go pick it up. You can also send food to your friend.
We tried the in-seat delivery option. It charges you an extra $5.
In less than 10 minutes, the food was delivered right to my seat.
If you order for pickup, you get it here.
These fans used the app to pick up food. They were happy with its speed.
The app also offers instant replays when you’re in the stadium.
You can watch the replay from multiple angles.
There are some other cool features too, like a parking pass (which you have to buy through the app) and live game stats.
But the real reason the 49ers built this app is this: real-time data. The app collects all kinds of data about fan behavior in the stadium, from parking lots that are filled the fastest to the peak time for ordering food.
About 30% of the entire crowd used the app to get in the stadium that day. Surprisingly, only 1% of the users watched the instant replays.
The 49ers say Levi’s Stadium made an additional $2 million in total combined revenue and cost savings. This season alone, the 49ers saved another $500,000 it says.