We tried 'millionaire's bacon' - the $7-a-slice breakfast treat that could be the new avocado toast
However you like your millionaire's bacon prepared, it's best shared with friends.
A Kitchen Story offers millionaire's bacon topped with walnuts, chili flakes, and cardamom as a side special. A regular side of the sweet-and-spicy treat costs $9.
The more upscale Blackwood restaurant serves a "one percenter's burger" that includes millionaire's bacon, a Wagyu beef patty, white cheddar, tomato and arugula. It costs $21.
You can try millionaire's bacon a few ways at Choi's restaurants. At Sweet Maple, where a side order of millionaire's bacon goes for $8, you can have it in a Bloody Mary for $12.50.
Overall, the bacon was good, but not worth the $4 I paid to upgrade from standard bacon. I also would prefer it with a side of mac and cheese and baked beans — but not breakfast.
Though it was easy to cut into smaller bites, the bacon was a little tough to chew, like jerky. I was turned off by the stickiness and used a fork and knife instead of my fingers to eat it.
Millionaire's bacon starts out sweet like candied bacon jerky and sneaks up on your tastebuds with a hint of cayenne pepper. It struck a good balance.
I ordered a to-go plate with two scrambled eggs, whole wheat toast, a mixed greens salad, and two slices of millionaire's bacon for a grand total of $19.63. My dog was jealous.
Choi's restaurants post to Instagram and Facebook whenever the item sells out.
There are t-shirts and tote bags to commemorate its awesomeness.
Millionaire's bacon has amassed a cult of fans in San Francisco.
These thick slabs of pork are covered with sugar and cayenne pepper for a one-two punch of sweet and spicy flavor. The bacon cooks at a low temperature in the oven for a few hours.
Millionaire's bacon is about a half-inch in thickness — about eight times thicker than the standard bacon sold in stores. "It's almost like a bacon steak," Choi told the Chronicle.
Source: San Francisco Chronicle
What makes millionaire's bacon so special? It starts with the cut.
Choi recommends using bacon cut from the center of the pork belly. These strips are typically shorter and have less fat than regular-cut bacon, according to food blog Cook's Illustrated.
The dish quickly took off, and Choi introduced it to his other restaurants in the Bay Area.
You can find millionaire's bacon at Sweet Maple and Choi's other restaurants, including Taylor Street Coffee Shop, Blackwood, and A Kitchen Story in San Francisco; Fred's Coffee Shop in Sausalito; Berkeley Social Club in Berkeley; and Kitchen Sunnyside in Mill Valley.
Hoyul Steven Choi is a local restauranteur credited with bringing millionaire's bacon to San Francisco. He started serving it out of his Pacific Heights brunch spot Sweet Maple in 2012.
A server poses for a photo inside one of Hoyul Steven Choi's restaurants.
When I first read about "millionaire's bacon" in the San Francisco Chronicle, I couldn't wait to try it. I placed an order for pick-up at Taylor Street Coffee Shop, which serves the dish.
I love bacon. Here's me eating some that I sprinkled on a cauliflower dish.
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