100. Mat Honan

Bureau chief, BuzzFeed SF

BuzzFeed hired Mat Honan at the end of 2014 to lead its new San Francisco office. Since the office opened, Honan has hired 17 reporters dedicated to tech news — most notably Nitasha Tiku, who previously worked at The Verge and Gawker's Valleywag. The intention of Honan's new office is to make the website as a must-read tech-news source, a niche that BuzzFeed has struggled with.

Previously, Honan was a senior staff writer and editor at Wired. Upon being hired at BuzzFeed, he said, "Our coverage will be aggressive and bold, like our hiring, and we’ll look to do the kind of authoritative reporting that asks questions and gets real answers from the most powerful people in this industry."