The Fabulous Life Of Notch, The Hard-Partying Founder Of Minecraft
Persson was born on June 1, 1979 in Edsbyn, a rural town north of Stockholm. He taught himself to code and was hired as a programmer at a web-design company when he was just 18.
It took him just a week to design Minecraft, which explains the crude appearance of the game's graphics. "I just wanted to make a game that could make enough money to make another game," he told Rolling Stone. Notch released the alpha version of Minecraft in May of 2009. As time went on, he added more and more features to the game, allowing players to build and explore increasingly complicated Lego-style worlds.
Source: Forbes
Even before it was released as a full game, Minecraft was a huge hit. In September 2010, Persson and best friend Jakob Porser founded a video game company they called Mojang, to help them develop Minecraft and other games. Carl Menneh was brought on as CEO.
Source: Forbes
Minecraft has legions of devoted fans all over the world. As of February 2014, more than 100 million people had registered to play the original PC game, and 14.3 million people had made the switch to paid accounts.
Source: GameSpot
Mojang started hosting an annual convention for Minecraft players in 2010. Dubbed "Minecon," the event grew from about 50 players to more than 7,500 fans in 2013. Though Minecon was called off in 2014, it's expected to return this year.
Source: Polygon
The company's swanky Stockholm offices include plush leather couches, a pool table, pinball machine, and oil paintings of most of the 40 employees. In his portrait, Persson is seen wearing a suit and fedora and posing next to a globe.
Source: Minecraft
Persson, who's rarely seen without his trademark fedora, handed over control of Minecraft to Jens Borgensten in 2011. He has always been more concerned with the programming of the game rather than the business aspects of running the company. He told the New Yorker, "I’ve never run a company before and I don’t want to feel like a boss. I just want to turn up and do my work."
Source: Rolling Stone, The New Yorker
In September 2014, Microsoft paid a whopping $2.5 billion to acquire Mojang. Suddenly Persson was a billionaire.
Source: Business Insider
Persson departed Mojang after the Microsoft acquisition, but he will still be around to consult on the design of the game.
Persson is beloved for both his work and his accessibility to fans. He's constantly interacting with gamers on Twitter and even shared this photo of a bouquet he received from a fan.
Source: Twitter
Just a few months after the Microsoft purchase, Persson paid a record-breaking $70 million for this 23,000-square foot mansion in Beverly Hills. He reportedly outbid Beyonce and Jay-Z to buy the home.
And this house is absolutely insane, featuring such amenities as an 18-seat home theater, $5,000 toilets, 16-car garage, and an enormous bar stocked with Dom Perignon.
He seems to be enjoying life in his new home. Shortly after news of the blockbuster purchase broke, he tweeted this photo of him lounging by an enormous wall of candy.
Source: Business Insider
A few weeks later, he threw a party to match the extravagant price, complete with celebrities, electronic music, Transformers, and fancy cars. Zedd, Selena Gomez, and Dillon Francis were among those in attendance.
Persson's parties are legendary — he's a huge EDM fan and often hosts bashes with performances from famous DJs like Avicii, Deadmau5, and Skrillex. "It's a very stupid way to spend money," he told Rolling Stone. "But why not? People say, 'You should invest it.' So I can get more money to put in a pile? At least if you spend it, it goes back and does something, maybe."
Source: Rolling Stone
Last June, Persson paid $46,300 for a rare vinyl copy of an unreleased album by electronic musician Aphex Twin. The album had been released thanks to a Kickstarter campaign started by an Aphex Twin fan named James Thomas. A portion of the money Persson paid for the vinyl will go to charity. "[Persson]'s a really cool guy, and didn’t even consider the charity aspect when buying it (but was really happy to hear that half is going to charity) — he's been an Aphex fan since he was young," Thomas wrote.
Source: Rolling Stone
When it comes to partying, private jet is Persson's preffered mode of transportation. In 2013, he took the whole staff on a bender to Monaco, where they were photographed driving in Ferraris and partying on a yacht.
Source: Rolling Stone
He also owns the most expensive apartment in Stockholm, which he paid nearly $4 million for in June 2014. It's located in the city's fashionable Östermalm neighborhood.
Source: Wall Street Journal
But Persson cares about charitable causes, too — he's donated thousands to protecting freedom of speech on the Internet, including a $250,000 donation to the Electronic Frontier Foundation in 2012. In 2011, he gave the $3 million he earned in dividends back to Mojang employees.
Source: The New Yorker, Kotaku, Forbes
Now read about how another tech tycoon spends his billions.
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