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The 9 worst logo changes of 2015

The 9 worst logo changes of 2015

9. Lenovo is a rapidly growing Chinese tech company that had $1.1 billion in operating income this year. It hired Saatchi and Saatchi to give it a makeover worthy of a major global brand, but the result is underwhelming.

8. The design community has long hated Verizon's logo, and its new one from Pentagram isn't much of an improvement. The new lettering is more streamlined, but the tiny check mark detracts from the overall look.

7. The first redesign of CBS Sports' logo in 35 years also falls flat. The new font and boxy presentation ultimately appear staid and boring.

6. TBS commissioned a designer from the agency Webster to execute the MTV-esque look it was going for, but the rebrand seems a mismatch to the feel of the network, which is known for sitcoms and Conan O'Brien.

6. TBS commissioned a designer from the agency Webster to execute the MTV-esque look it was going for, but the rebrand seems a mismatch to the feel of the network, which is known for sitcoms and Conan O

5. Quest Diagnostics hired InterbrandHealth for a makeover, and though its new lettering looks clean, the icon is cheapened by a gradient and unattractive ovals.

4. Hotel chain Best Western hired MiresBall to transform its dated but unique logo. The result looks like a bad knock off of Procter and Gamble's branding.

3. Publishing platform Medium worked with PSY/OPS to go from a single "M" in Stag font to a strange geometric figure that blends sharp and round edges.

3. Publishing platform Medium worked with PSY/OPS to go from a single "M" in Stag font to a strange geometric figure that blends sharp and round edges.

2. Mercedes' parent company Daimler AG commissioned the agency Realgestalt to redo its branding in a clean, sleek silver. When applied on business cards and signage, the update looks great, but the digital application incomprehensibly uses a faux-metallic gradient that cheapens the look.

2. Mercedes

1. German company Merck KGaA, former parent company of the American pharma giant Merck & Co., is the oldest pharmaceutical company in the world. But its new logo by Futurebrand is bizarre and off-brand.

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