Take a tour of Apple's $14 million new underground theater dedicated to Steve Jobs
Take a tour of Apple's $14 million new underground theater dedicated to Steve Jobs
To kick off the first event in the theater on September 12, Apple CEO Tim Cook gave a touching tribute to the legacy of Jobs. "It's taken some time, but we can now reflect on him with joy, instead of sadness," Cook said. "Steve's vision lives on at Apple Park and everywhere at Apple. Today and always, we honor him."
Here's what the inside of the theater looks like:
Here's the staircase that people must descend to enter the theater:
The theater is more intimate than the larger auditoriums Apple has used in the past, and seats roughly 1,000 people.
Apple intends to hold its major product events at the theater for the foreseeable future. In the past, the company has rented space at larger venues in the Bay Area.
The theater is intended to be a tribute to the late Steve Jobs. "It’s on a hill, at one of the highest points on this land,” Apple CEO Tim Cook told Wired earlier this year. “It felt like him.”
Like Apple's new campus, the entrance to the theater is encased in giant panes of circular glass.
Here's closer look at the above ground lobby area:
The theater itself is entirely underground. To enter, you descend from a glass circle surrounded by trees.
Apple took the wraps off the new theater on September 12 for its grand unveiling of the iPhone 8 and iPhone X.
The Steve Jobs Theater is intended to be the place where members of the press gather to watch Apple unveil new products. It cost $14 million to build.
The Steve Jobs Theater sits adjacent to Apple's brand new spaceship campus, dubbed Apple Park, in Cupertino, California. Apple expects to start moving employees into the new campus by the end of the year.