Paradyes: Yushika Jolly and Siddharth Raghuvanshi
Paradyes is India’s first semi-permanent hair colour brand, founded after Jolly’s own experiments with hair colouring. Impressed by the product, the duo had the sharks pitching to them. Ultimately, they walked away with an investment of ₹65 lakh for 2 percent equity from sharks Vineeta Singh (co-founder, Sugar Cosmetics) and Aman Gupta (co-founder, boAt).
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