Shark Tank effect: How sales zoomed, websites crashed, and Amazon listings were lost

Since it first premiered in December 2021, Shark Tank India has amassed a massive following. The reality show, which is currently in its second season, has not just become a medium to gain investment (and gyaan) from the sharks but also become a way for startups to gain exposure.

Out of the 62,000 aspirants from India that applied in Season 1, 198 businesses were selected to pitch their ideas to the ‘sharks’. Out of these 198, 67 businesses got deals in S1.

Multiple startups reported a boost in sales and/or customer interest and inquiries after appearing on the show. Here’s a look at some of the startups, from across the two seasons, that saw a spike in orders and visibility after appearing on the show: