scorecardJhaJi Achar

JhaJi Achar

In Season 1, sisters-in-law Uma and Kalpana Jha arrived all the way from Darbhanga, Bihar to pitch JhaJi Achar, a startup producing traditional pickles. Though their product and pitch floored the judges, the duo failed to crack a deal.

A year after the episode aired, the brand grew over 400%, with monthly sales touching over ₹25 lakh. Before Shark Tank, the brand’s monthly sales stood at ₹5 lakh.


Moreover, S2 started with the startup receiving additional funding of ₹85 lakh from sharks Vineeta Singh (co-founder, Sugar Cosmetics) and Namita Thapar (executive director, Emcure Pharmaceuticals). The startup also increased its team size from 5-6 to 50 people, most of them are women.

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