Salesforce's newest 'Einstein' AI tools can tell when people are mad in texts and emails
At the TrailheaDX developer conference in San Francisco Wednesday, Salesforce announced three new tools that will make it easier for developers to incorporate artificial intelligence into custom apps.
It's great news for companies looking to increase the efficiency of their customer service and inventory management. It's terrible news for anyone whose job is to, well, provide customer service or take inventory.
The new tools are the latest iteration of Salesforce's Einstein, the AI technology that runs on Salesforce and customizes analytics and insights to each customer. Now, programmers can use Einstein Platform Services to easily train this AI to meet their own ends.
Among the new features is Einstein Sentiment, which can sort the tone of any given text as positive, negative or neutral. Developers can use this to create an application that can highlight angry tweets and emails. They could also use it to prioritize compliments and glowing reviews, if positive reinforcement is more of their thing.
Another tool, Einstein Intent, gives developers the ability to sort customer inquiries by intent and then send relevant responses or personalized marketing. Salesforce imagines this tool being used by a retail company to build an app that identifies customers experiencing shipping problems, and then responds accordingly.
The third new tool announced Wednesday, Einstein Object Detection lets developers train models to recognize multiple unique objects within a single image. It can also detect the location, size and quantities of objects. It's ideal for building apps to take inventory of products, like the number of boxes on a shelf.