YouTube introduces Super Thanks – another feature to help creators earn more money

• YouTube has added a fourth option to help creators earn more money.
  
• The new feature, called Super Thanks, has been under testing for the past one year.
  
• It is now rolling out to thousands of YouTubers across 68 countries.
  

YouTube today announced the rollout of a new feature called Super Thanks that lets viewers tip their favourite creators, making it the fourth such option to help creators earn money.

"We have recently been experimenting with an applause feature that allows fans to show support for their favorite YouTube channels," the company said in a blog post.

YouTube has been testing the Super Thanks feature for a year now, but under a different name called ‘Viewer Applause’. It is currently rolling out to thousands of creators across 68 countries, and is available on the desktop, Android, and iOS.

Other ways in which creators can earn money on YouTube, outside of advertisements, is via channel memberships, Super Chat, and Super Stickers.

The new Super Thanks feature offers payment options ranging from $2 to $50 (approx. ₹150 to ₹3,700), or the equivalent local currency. Once you make the payment, you will see an animated GIF of balloons thanking you for the tip. To encourage tips, YouTube will also highlight your contribution as a comment.

According to the company’s blog post, the new Super Thanks feature contributes to 15% of YouTuber Nicholas Ashbaugh’s total revenue, which is a significant addition.

“Having a built-in feature like Super Thanks ensures that my viewers can show their love and support while watching a video -- without interrupting their viewing,” Ashbaugh added.

While Super Thanks might seem similar to Super Chat and Stickers, you are not restricted to just live streams. This new feature lets you tip the creators across all the videos in which it has been enabled by the creator.

It is worth noting that YouTube will take a 30% cut of all donations.

In addition to the aforementioned four options to earn money, creators can also continue to earn from advertisements. However, these other options can help those creators whose videos have been demonetized, either by the creator voluntarily, or by YouTube.

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