Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

X is reportedly considering a Tulsi Gabbard show

Katie NotopoulosNov 7, 2023, 22:13 IST

Business Insider

Tulsi Gabbard may get her own talk show on X.Steven Ferdman

Elon Musk's X has considered some sort of a talk show or video deal with former Democratic candidate Tulsi Gabbard, according to the The Wall Street Journal.

From the Journal:

The article focuses on X CEO Linda Yaccarino leaning on her TV roots (she was formerly an executive at NBC Universal) to revive ad revenue for X through partnerships with sports brands like the NFL, NBA, and soccer.

It also mentions that X, formerly Twitter, was in talks with Tucker Carlson over a partnership for his show — something that might be popular with users, but poison for advertisers who avoided his show on Fox News. Carlson was fired from Fox News last spring. In April, he started streaming a version of a show on the X platform.

Gabbard has done a lot of media since leaving Congress in 2021. She made a short-lived podcast last year, and signed a deal with Fox News as a contributor in 2022, appearing on a variety of shows.