WhatsApp is a step closer to bringing Snapchat-style disappearing photos and videos to iPhones

• WhatsApp rolled out disappearing photos and videos to iOS beta testers on Friday.
• View Once lets users send photos and videos that vanish from chats after a single view.
• View Once continues Facebook's push to mirror popular features of Snapchat.

WhatsApp is a step closer to bringing disappearing photos and videos to iPhones after rolling out the functionality to beta testers.

The new feature, dubbed View Once, was released to iOS beta testers on Friday, WABetaInfo reported. It comes after a rollout to Android beta testers in June.

WhatsApp and Instagram are owned by Facebook. View Once continues Facebook's push to mirror popular features of Snapchat and is similar to one already found on Instagram.

According to WABetaInfo, View Once will not stop recipients taking screenshots of disappearing photos and videos, and senders will not be notified if screenshots are taken.

Users of View Once will be able to see when their content has been viewed by looking out for an "Opened" message, per WABetaInfo. Other details, such as knowing who opened your photo or video, are available in "Message Info."

WhatsApp already allows users to send messages that automatically delete themselves after seven days.