WATCH LIVE: Apple unveils what's next for the Apple Watch, iPad, and more at its big September event

• Apple is holding a big product launch on Tuesday, and is expected to debut new Apple Watches and more.
• But for the first time in years, Apple isn't likely to unveil its newest iPhone during this September event.
• Instead, Apple may reveal the iPhone 12 lineup in October.
• Follow our live blog below for the latest updates in real time.

Apple is holding its big annual September event on Tuesday, but don't expect it to be about the iPhone.

In a major departure from years past, Apple is expected to announce two upgraded Apple Watches, a refreshed iPad Air, and new digital services at its September event — but no iPhone.

The company is instead expected to unveil its iPhone 12 lineup in October, according to Bloomberg's Mark Gurman. Apple said during its most recent earnings call that it expected the next iPhone to be delayed because of disruptions from the coronavirus pandemic.

Apple's services and wearables divisions have been bright spots for the company as iPhone sales have slowed, opening up revenue streams for existing iPhone users rather than relying on upgrades.

The idea that the Apple Watch is expected to be the headlining announcement at Apple's September event also says a lot about its popularity and importance to Apple.

The Apple Watch was the most-shipped smartwatch of the first quarter of 2020, according to market research firm Canalys, putting it ahead of rivals Huawei, Samsung, Garmin, and Fitbit. Launching two new Apple Watches at different price points could help it maintain that lead.

Apple's September event, which will be taking place virtually for the first time this year because of COVID-19, starts at 10 a.m. PT/1 p.m. ET. You can view the event on the company's YouTube channel and follow our live updates below.

The story is being updated in real time. Please refresh for the latest updates.

For the first time in years, Apple isn't expected to announce a new iPhone at its September event.

Apple

Apple has unveiled a new iPhone model every September since 2012, but Apple may instead unveil its iPhone 12 lineup in October and launch them shortly thereafter this year. At least some versions of the iPhone 12 may not launch until November, Bloomberg reported.

Instead, we'll probably see new Apple Watches, a new iPad Air, and more.

Crystal Cox/Business Insider

Apple is expected to unveil two Apple Watches, according to Bloomberg.

One will be a successor to the Series 5 that comes with a faster processor and the ability to measure blood oxygen levels, while the other will be a cheaper model to replace the $200 Series 3. That cheaper model could be called the Apple Watch SE, according to frequent leaker Evan Blass and Bloomberg's Mark Gurman.

Apple may also unveil a new services bundle called Apple One, a fitness app for viewing digital workouts on your iPhone or Apple TV, Bloomberg reported in August, and an iPad Air that looks like the iPad Pro.

Read more about what we're expecting to see here.