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Uber appears to be expanding a feature that lets you choose your favorite driver

Graham Rapier   

Uber appears to be expanding a feature that lets you choose your favorite driver
Tech2 min read

Uber driver NYC

Drew Angerer/Getty Images

After dropping off passengers at a Broadway play, Johan Nijman, a for-hire driver who runs his own service and also drives for Uber on the side, drives through the West Side of Manhattan on Wednesday evening, August 8, 2018 in New York City. On Wednesday, New York City became the first American city to halt new vehicles for ride-hail services. The legislation passed by the New York City Council will cap the number of for-hire vehicles for one year while the city studies the industry. The move marks a setback for Uber in its largest U.S. market. Nijman, a member of the Independent Drivers Guild who has been driving in various capacities since 1991, says the temporary vehicle cap is a good start but he would like to see the city do more to deal with the over-saturation of vehicles and new drivers. (Photo by

  • An Uber feature allowing riders to mark the driver as a "favorite" has been spotted in San Francisco.
  • Previously, the feature that lets certain drivers have first access to a scheduled ride, as first noticed in Hong Kong before launching in the UK.
  • An Uber spokesperson offered little detail, saying it's a limited test.
  • Click here for more BI Prime stories.

Uber appears to be expanding its testing of a favorite drivers feature that it launched in the United Kingdom earlier this year.

In May, Hong Kong-based tech researcher Jane Manchun Wong first noticed the "add as favorite" button on the post-ride tipping and rating screen. The feature then rolled out to the UK, giving favorite drivers first rights to a scheduled ride.

Uber favorite driver feature

Business Insider

Now, Business Insider staffers have spotted the option in San Francisco, implying it may be expanding to more markets.

Reached for comment, an Uber spokesperson offered little detail into whether or not the program was expanding.

"We're always looking for ways to improve the rider and driver experience on Uber," the representative said. "What you're seeing is a limited experiment to support those efforts."

Have you spotted new Uber features in the wild? Get in touch at grapier@businessinsider.com

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