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Twitter CEO Linda Yaccarino poses with Paris Hilton in support of Twitter's rebranding to 'X'

Jul 26, 2023, 17:07 IST
Business Insider
Twitter CEO Linda Yaccarino has often posed with celebrities like Miley Cyrus and Rami Malek.Santiago Felipe/Getty Images
  • Twitter CEO Linda Yaccarino posted a picture posing with media personality Paris Hilton.
  • Yaccarino often rubs shoulders with celebrities and previously posted a picture with Miley Cyrus.
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Twitter's new CEO Linda Yaccarino seems to enjoy the company of celebrities and her latest post shows her posing alongside media personality and socialite Paris Hilton.

Yaccarino posted a picture on Twitter, now known as "X," on Tuesday where the two are standing against a large portrait of Hilton and both sporting green printed outfits. It's captioned: "We work. We sliv. We X. @ParisHilton." It's unclear where the picture was taken.

Sliv is a reference to a slang term created by Hilton that's a portmanteau of slaying and living your best life. What Yaccarino means by "We X," is also not clear but is likely a show of support for Twitter's rebrand.

Twitter's owner Elon Musk has discussed his vision to create an "everything app" called X for months, and finally changed the app's name and iconic blue bird logo to a black "X" on Monday.

Yaccarino was formerly an advertising executive at media giant NBCUniversal for over a decade and was poached by Musk to become Twitter's CEO in June.

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She keeps a crew of high-profile friends, posting images alongside celebrities like Miley Cyrus and Rami Malek on her Instagram, which is now private but was previously seen by Insider.

Yaccarino recently took a moment away from her responsibilities as CEO to praise an Ed Sheeran concert where he was joined by Eminem to perform a rendition of the rapper's "Lose Yourself."

The advertising titan is known for being a trendsetter at work with former employees copying her fashion sense and mannerisms, sources told Fortune.

She's often seen wearing colorful suits, framed glasses, and heels, according to Fortune.

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