- Tinder's 2023 Future of Dating report reveals that Gen Z is more invested in dating than older generations.
- Users ages 18 to 25 are 32% less likely to ghost matches than those 33 and older, the survey says.
Tinder says Gen Z is leading the charge in a dating renaissance that could change the standards set by singles of prior generations.
In its 2023 Future of Dating Report, the dating app revealed that its users between the ages of 18 and 25 are focused on healthier dating practices and investing in the personal development of themselves and potential partners.
Gen Zers around the globe are 32% less likely to ghost someone than users over 33 years old, according to the study, and about 77% of Tinder's users respond to messages within 30 minutes.
This marks a shift from older generations: 75% of adults ages 33 to 38 responded to the survey saying that mixed signals and dating games were part of the norm when they were 18 to 25 years old, and more than half of millenials believe that dating is healthier for young people now than it was a decade ago.
Gen Z is also taking a less shameful approach to hook-up culture and redefining what committed relationship looks like beyond monogamy, the study said.
While Gen Z is less interested in marriage than any other generation, those who do choose to get married are more likely to go the distance than other generations, Tinder's global relationship insights expert Paul Brunson said.
"Gen Z will have the most successful marriages yet," Brunson wrote in the report. "They are, however, less interested in marriage than previous generations, preferring to focus on creating fulfilling lives."
For Gen Z, it's all about being themselves and prioritizing their own emotional well-being, and they expect the same from their partners, according to the survey. Nearly 75% of the young and single people using Tinder say that working on your mental health will make you a more attractive match.
"In 2023, Tinder is largely used by Gen Z. This is a group that continues to influence society and challenge constrictive norms in the most profound of ways," Tinder's COO Faye Iosotaluno said. "It is this generation that we believe are driving the most change that we've ever seen in how we date, who we date and what dating actually is.
While some are revolutionizing dating apps, other Gen Zers are relying on more familiar methods of finding a partner. A recent survey revealed that 43% of people between the ages of 18 and 29 say their partner was a friend before they began a romantic relationship. The reason? Online dating felt too transactional, Insider's Daniel Cox reported.
Recent college graduate Kailyn Williams, 23, told Insider that she's often looking to get a good sense of someone's personality before she swipes right. For her, singles who use conflicting language on their profile aren't an ideal match.
"Vague bios with unclear intentions are a red flag," Williams said. "I want to see their full face, emojis, jokes, and learn about what they enjoy in life."
She added: "Photos are important because body language can communicate if they're an open person or not, and photos with animals is a bonus."
When it comes to responding, she said she's not worried about looking too eager by responding within 3o minutes because she's setting the tone for how the rest of the potential relationship should look.