Generative AI has already begun to radically change the media landscape.
OpenAI's DALL-E and MidJourney can quickly produce realistic images based on user requests.
GPT-4, ChatGPT and other AI services generate impressive answers, summaries and other text.
The following people, who made it into Business Insider's 2023 AI 100 list, are harnessing this technology for new media use cases, and monitoring GenAI's performance to ensure outputs are accurate, safe, and fair.