Asana
Asana cofounders Dustin Moskovitz and Justin Rosenstein.
- Asana announced on Monday that it filed its S-1, the first step toward becoming a publicly traded company.
- The team productivity software company was started by Dustin Moskovitz and Justin Rosenstein, who both left Facebook in 2008.
- The cofounders worked with Silicon Valley elite at Facebook before starting Asana, which became a unicorn in 2018.
- Visit Business Insider's homepage for more stories.
Asana, the productivity unicorn valued at $1.5 billion, filed an S-1 with the SEC indicating plans to go public via a direct listing, Lucas Matney at TechCrunch reported.
Asana was cofounded by Dustin Moskovitz and Justin Rosenstein, who both worked at Facebook before leaving in 2008 to start Asana. Moskovitz, who is now CEO of Asana, is also a cofounder of Facebook. Rosenstein is credited with creating the "like" button.
In 2019, Asana announced that it had reached $100 million in annual revenue, and it was focused on growing in international markets. A year earlier, in December 2018, it was valued at $1.5 billion after raising a $50 million Series E funding round.
TechCrunch reported that Asana will go public with a direct listing, which Business Insider reported as a possibility last year. A direct listing allows a firm to put shares on the public market without fundraising, which usually means lower bank fees. Slack and Spotify both used direct listings when they went public.
Keep reading to learn about how Moskovitz and Rosenstein went from Facebook employees to the cofounders of a billion-dollar startup.
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