The career rise of Twitter's new CEO Linda Yaccarino, an advertising titan who once tried to convince Elon Musk to stop tweeting after 3 a.m.

Grace KayMay 13, 2023, 01:54 IST

Elon Musk said on Friday that he had identified Linda Yaccarino as Twitter's next CEO.NBCUniversal

Elon Musk said on Friday that NBCUniversal executive Linda Yaccarino will take over as Twitter CEO.
The billionaire previously said the new CEO will start in about six weeks.

Yaccarino announced on Friday that she had resigned from her role as chairman of advertising sales and client partnerships at NBCUniversal "effective immediately."

Linda Yaccarino, chairman of advertising sales and client partnerships at NBCUniversalNBCUniversal

Later that day, Elon Musk announced that Yaccarino would be taking over for him as Twitter CEO.

Elon Musk attends The 2022 Met Gala.Dimitrios Kambouris/Getty Images

Yaccarino is a graduate of Pennsylvania State University, according to her LinkedIn.

Facebook/PSUCareerServices

In an interview from 2021, Yaccarino said her mother, who is a first generation Italian-American immigrant, has been an "incredible inspiration" to her.

Heidi Gutman/NBCUniversal

Yaccarino appears to have kids of her own and a twin sister, according to her Instagram.

NBCU sales chief Linda YaccarinoNBCU

Long before she became NBCU's ad chief, she started out as an intern at the company.

Isaac Brekken/Variety/Penske Media via Getty Images

Yaccarino worked at Turner Broadcasting for nearly 20 years before she joined NBCU in 2011.

Aurora Rose/Patrick McMullan via Getty Images

She spent 11 years working up the ladder at NBCUniversal and eventually became the company's advertising chief.

Linda Yaccarino was an advertising chief at NBCUniversal up until she announced her resignation on Friday.Peter Kramer/NBCUniversal/NBCU Photo Bank/NBCUniversal via Getty Images)

She was a major proponent of NBCUniversal's push into digital streaming, including the rollout of Peacock in 2020.

Heidi Gutman/Peacock via Getty Images

Before she announced her resignation on Friday, Yaccarino had been scheduled to speak at NBCU's annual Upfront event.

Linda Yaccarino attends 'Legends Ball 2022 BravoCon' at Manhattan Center on October 14, 2022 in New York City. (Photo bySantiago Felipe/Getty Images

Yaccarino was also involved with the World Economic Forum — an event Musk has been critical of in the past.

Andrew Kelly/Reuters / Zheng Huansong/Xinhua via Getty Images

Musk called Yaccarino "smart, fair and reasonable" in a tweet on Friday.

Steve Nesius/Reuters

Yaccarino served on a sports fitness and nutrition council for two years after she was appointed to the role by former President Donald Trump in 2018.

Donald Trump.Jane Barlow/PA Images via Getty Images

Yaccarino has interviewed Musk in the past.

Twitter CEO Elon Musk, center, speaks with Linda Yaccarino, chairman of global advertising and partnerships for NBC, at the POSSIBLE marketing conference, Tuesday, April 18, 2023, in Miami Beach, Fla.AP Photo/Rebecca Blackwell

During the interview, Yaccarino told Musk he should be more careful about his tweets.

Laura Cavanaugh/Getty Images for AWXII

The on-stage event wasn't the first time Yaccarino has engaged with Musk.

NurPhoto/Getty Images

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