The bundle is making a comeback

• Disney and Warner Bros. Discovery announced a new bundle service.
• The new bundle will include Disney+, Hulu, and Max.

Disney Entertainment and Warner Bros. Discovery announced a new streaming bundle service combining Disney+, Hulu, and Max.

The companies unveiled the streaming bundle service on Wednesday in a press release. The move is reminiscent of traditional cable packages, which faltered in recent years as digital options became more available.

The bundle will bring brands like ABC, FX, Food Network, Marvel, HGTV, and CNN together under one roof.

"This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today," Joe Earley, president of direct-to-consumer at Disney Entertainment, said in the press release.

The streaming bundle will become available this summer with options for both ad-supported and ad-free plans. A Disney Entertainment and Warner Bros. Discovery representative told Business Insider that more details would be released once the launch date is set.

Disney already offers bundle packages for streamers, including its Disney Bundle Trio Basic plan that combines Disney+, Hulu, and ESPN+ with ads for $14.99 a month. Prices for the bundle depend on which plan viewers choose.

Disney bought a 30% stake in Hulu in 2009, then acquired a majority stake in 2019, when it acquired much of 21st Century Fox.

Disney then took full control of Hulu in November 2023 after offering Comcast $8.6 billion. At the time, Disney CEO Bob Iger considered Hulu an important part of its efforts to broaden its audience, according to The Wall Street Journal.

More recently, Disney shared details about its streaming app during an earnings report on Tuesday. The company expects Disney + to earn profit for the first time in the fourth quarter. Streaming losses fell to $18 million, which is much less than the $659 million recorded at this time last year.

Correction: May 14, 2024 — An earlier version of this story misstated when Disney first bought a stake in Hulu. It was 2009, not 2019.