- Pieter Levels, a digital nomad, has built dozens of startups.
- He created Nomad List in 2014 to help digital nomads find cities with fast internet.
Indie hacker and entrepreneur Pieter Levels found success right from his laptop at home — "home" being 40 different countries and 140 cities.
With over 40 startups, the self-taught developer has claimed his various business ventures now generate over $2.2 million in revenue. (Levels regularly writes online about which of his startups make money — and which failed.) And he's been able to create those startups around the world as a digital nomad, a remote worker who travels freely.
In a recent episode of the "Lex Fridman Podcast," Levels revealed that his favorite place he's ever visited is also the home of one of his biggest startups — Nomad List.
In 2014, Levels met other digital nomads while living in Chiang Mai, Thailand. He said that while remote work, which was not as popular at the time, seemed "like a cool thing to do," he noticed that "internet everywhere was very slow."
"I wanted to find other cities where I could go to work on my laptop and travel, but we needed fast internet," Levels said. "So I was like, 'Let's crowdsource this information with a spreadsheet."
That spreadsheet eventually became Nomad List, a site for digital nomads that provides data about cities worldwide, such as their cost of living, internet speed, and safety.
A decade and millions of users later, Levels said the best cities he's been to are still Bangkok and Chiang Mai.
"I think Thailand is very special," he said. "I've been to Vietnam and I've been to South America and stuff. I still think Thailand wins in how nice people are, how easy of life people have there."
Thailand ranked 6th overall best country in the 2024 annual Expat Insider report, a study by InterNations that surveyed over 12,500 expats representing 175 nationalities living in 174 countries or territories.
The study analyzed several indexes, including Personal Finances, Ease of Settling In, and Expat Essentials (which covers language barriers, affordable housing, digital life, and admin topics). Thailand placed 8th, 6th, and 15th respectively.
Freelance journalist Lola Méndez previously told Business Insider that after visiting 90 countries, Chiang Mai was the only place she wanted to live in due to its affordability and lenient legislation on marijuana use and same-sex marriage.
"In Chiang Mai, I pay $355 per month for rent, $300 less than what I was paying in Puerto Vallarta and four times cheaper than my New York City rent," she said.
According to data from Numbeo, a website that provides crowdsourced summaries of the cost of living in major global cities, the estimated monthly costs of a single person in Bangkok are around $670 without rent and roughly $530 in Chiang Mai.
While Levels said Bangkok is getting more expensive, he still recommends Chiang Mai as a more affordable option.
"I think when you're starting out, it's a great place," he said. "The air quality sucks, it's a big problem. And it's quite hot. But that's a very cool place."
Levels also expressed love for Brazil, which ranked 7th in the Expat Insider report, although he said that the country's "safety issue" is still a problem.
"It's like in America — it's localized," he said. "So if you go to the right areas, it's amazing. Brazil's amazing. If you go to the wrong areas, maybe you die."
Brazil ranked in the bottom 10 for political stability and personal safety, at 48th and 52nd, respectively, according to the study. However, the country came in first for friendliness toward foreign residents, with 92% of respondents positively rating this factor.