Tesla is luring Chinese customers with the possibility of a free tour of its Fremont factory if they buy a car
- Tesla is courting its Chinese customers aggressively.
- Besides price cuts, the EV giant says it's holding a lucky draw for customers.
Tesla is pulling out all the stops when it comes to courting Chinese consumers.
The EV giant said in a Weibo post on Sunday that Chinese customers who take delivery of their Teslas between May 25 and June 30 will stand a chance to win a factory tour in Fremont, California.
According to the company's poster, Tesla will cover the winner's air tickets, transportation costs, and insurance. In addition to the trip, Tesla said its customers could also win 10,000 kilometers in free mileage on the company's Supercharger network.
The promotion comes just a day after it said customers could win a free two-day, one-night trip for two to Gigafactory Shanghai if they took a test drive in any Tesla store in China before June 30.
Tesla said the winners would be chosen via a lucky draw but didn't specify how many would be picked.
Representatives for Tesla didn't immediately respond to a request for comment from BI sent outside regular business hours.
The company's shift toward aggressive promotional tactics comes as it struggles with slowing sales and heightened competition in the Chinese market.
EV makers hoping to conquer the lucrative Chinese market have been locked in a brutal price war over market share.
In March, Chinese automaker BYD launched a cheaper version of its Yuan Plus car. BYD priced the vehicle at 120,000 yuan, about 12% cheaper than its predecessor.
In April, Tesla announced a 14,000 yuan or $1,930 price cut for its Model 3, S, X, and Y cars in China. The company also introduced similar price cuts in the US and Germany.
"Other cars change prices constantly and often by wide margins via dealer markups and manufacturer/dealer incentives," Tesla CEO Elon Musk said in an X post on April 21. "Tesla prices must change frequently in order to match production with demand."