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Take a closer look at the $12,000 electric surfboard a sunscreen-covered Mark Zuckerberg rode in Hawaii: the Lift efoil

  • Photos of Facebook CEO Mark Zuckerberg surfing in Hawaii went viral last weekend.
  • He was riding a Lift Foils efoil electric surfboard, which sells for $12,000.
  • One spokesperson said he has a reputation for being "pretty decent."

Facebook CEO Mark Zuckerberg can't seem to go outside without being turned into a meme. Last week, he was photographed on an electric surfboard off the coast of Hawaii. The surfboard was the $12,000 efoil board from Lift Foils, the company confirmed to Business Insider.

Zuckerberg owns more than $100 million worth of land on several properties across Hawaii. In 2016, he built a six-foot wall around his property and was later involved in a land dispute on the Hawaiian island of Kaua'i.

As pricey vacation accessories go, electric surfboards seem to be getting popular in Silicon Valley. Fliteboard, another electric surfboard company, told Business Insider owners of its product include Facebook CTO Mike Schroepfer and Google cofounders Larry Page and Sergey Brin. A Fliteboard spokesperson also told Business Insider, that the $150 million Ulysses yacht rumored to be purchased by Zuckerberg before his team denied it, has Fliteboards on deck.

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