Synology bets big on the Indian market amid strong growth, growing demand

• Synology launched several new products at the Synology Solution Exhibition 2024.
• The company has registered double-digit growth in India in the last three years.
• We speak to the company’s Joanne Weng to learn more about the company and its plans in India.

Taiwanese storage solutions provider Synology introduced several new products aimed at offering data management and protection needs of business organisations at the Synology Solution Exhibition 2024 held in Taiwan.

The company announced products such as ActiveProtect, the new GS Series and surveillance solutions at the event. The company also offers Network-attached storage (NAS) devices.

Business Insider India spoke with Joanne Weng, Director of International Business, Synology during the event about the company’s operations in India and its future plans.

To start, can you tell us about Synology's mission and its recent focus on the Indian market?

Synology's mission has always been to simplify IT management, making it accessible for everyone from tech-savvy users to those with minimal technical expertise. Recently, we've been focusing on expanding our presence in India, recognising the country's immense potential as a key market for our solutions.

Can you share some insights into Synology's performance in India?

Our performance in India has been impressive, with consistent double-digit growth over the past three years. The Indian market is among the top five for Synology in the Asia-Pacific region, reflecting the growing demand for reliable and scalable data storage solutions. Despite the challenges posed by the COVID-19 pandemic, the demand for our products has remained strong, highlighting their relevance in supporting business continuity.

How has Synology built its local presence and support in India?

We recognise the importance of being present in the market. We've invested in building a dedicated team to look after the Indian market, working closely with local partners to provide on-ground support and consultation. Our strategy of selling through channels ensures that customers can get the help they need from partners familiar with their specific requirements.

How does Synology ensure ease of management for its users?

Our solutions are designed for easy setup and management, ensuring minimal hassle for users. We focus on user-friendly interfaces and pre-configured settings, making our products accessible for small and medium-sized businesses (SMBs) as well as large enterprises. This approach helps streamline IT management, allowing users to focus on their core business activities.

What steps does Synology take to set itself apart in terms of flexibility and scalability?

One of our core strengths is the flexibility and scalability of our solutions. As businesses grow, their data storage needs evolve, and Synology offers scalable solutions that can adapt to these increasing demands. This makes us an ideal choice for enterprises experiencing rapid growth, especially with emerging technologies like AI that require robust data management capabilities.

Security is a major concern for businesses today. How does Synology address this?

Security is a top priority for us. Our solutions come with end-to-end encryption and other advanced security features to protect data. We have a dedicated PSIRT Team that collaborates with global security organisations and ethical hackers to ensure our products remain secure against evolving threats. Additionally, to strengthen our backup solutions, the upcoming ActiveProtect appliances will include features like air-gapping and isolating backup copies in a secure environment to protect against ransomware attacks.

How does Synology maintain a customer-centric approach?

Customer feedback is extremely valuable to us and drives our continuous improvement efforts. We work with organizations like Gartner for peer reviews to ensure we are meeting customer expectations and delivering high satisfaction levels. This customer-centric approach is a cornerstone of our strategy, ensuring that our products and services evolve in line with user needs.

What can we expect from Synology in the future, especially in the Indian market?

Looking ahead, we plan to continue focusing on the Indian market, leveraging our robust product portfolio to meet the growing demands of enterprises. Our upcoming products are set to offer even greater scalability and performance, catering to businesses with extensive data management needs. We're excited about the future and are committed to supporting the evolving needs of businesses in India.

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