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Swifties crashed Google's '1989' vault puzzles within hours of their launch

Sep 20, 2023, 19:44 IST
Business Insider
Taylor Swift.Fernando Leon/TAS23/Getty Images for TAS Rights Management
  • Taylor Swift recently partnered with Google to create a series of puzzles for fans to complete.
  • Fans will be told the titles for unreleased "1989" tracks when 33 million puzzles have been solved.
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Google has told Taylor Swift's diehard fans that there were no "blank spaces inside" a glitchy puzzle feature that it created in partnership with the singer.

The reward for completing the series of puzzles is the titles of the unreleased "Vault" tracks, which are set to be included on the re-recording of Swift's album "1989." Fans need to complete a collective 33 million puzzles to get the track titles.

However, the puzzle feature, which was added to Google Search, suffered technical difficulties shortly after it launched.

Google confirmed the glitch via their company page on X, formerly Twitter.

Sharing a post from the Taylor Nation page, which announced the puzzles hours earlier, the company said: "Swifties, the vault is jammed! But don't worry, there are no blank spaces inside. We're in our fix-it era and will be out of the woods soon."

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The puzzles appear to be back up and running, but Swifties were quick to point out the similarities to the Ticketmaster debacle last year.

The website infamously struggled with the "unprecedented" demand for Swift's "The Eras Tour" tickets last year, leading to lengthy delays, glitches, and website outages as fans desperately tried to buy tickets. The incident raised questions about Ticketmaster, which has been accused of monopolizing the ticket sales market. Rep. Alexandria Ocasio-Cortez was among those who criticized its merger with Live Nation Entertainment.

On Wednesday, one X user said in response to Google's post: "Mother decided to break all platforms after Ticketmaster."

Another joked in the replies: "Swifties breaking Google might be their most impressive achievement yet."

Representatives for Google did not immediately respond to Insider's request for comment, made outside normal hours.

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