SpaceX buys large Twitter ad campaign for Starlink as advertisers pause spending after Elon Musk's takeover, report says

• SpaceX bought one of the biggest ad campaigns on Twitter for its Starlink service, CNBC reported.
• The Twitter ad package can cost companies at least $250,000, sources told CNBC.

SpaceX has purchased a large ad campaign on Twitter for its Starlink service after some companies paused their adverts on the platform.

CNBC reported the news, citing sources.

In the past week, Elon Musk's aerospace manufacturer bought one of the biggest advertising packages available from Twitter, per internal documents seen by CNBC.

The campaign is known as a Twitter "takeover," per CNBC. One current and one former Twitter employee told the outlet that the package, which ensures the ad remains on top of the Twitter timeline for a day, is typically worth at least $250,000.

The ad campaign will give publicity to the satellite internet network, first in Australia and then in Spain, the reported documents showed. The Starlink ad is expected to pop up on Twitter users' feeds three times after opening the app when the campaign is running in both countries, CNBC reported, citing documents and sources.

The current and former employees told CNBC SpaceX had not typically bought ad campaigns from Twitter in the past.

SpaceX and Twitter did not respond to Insider's request for comment made outside of normal working hours.

SpaceX has spoken out about the challenges with financing Starlink, which has been activated this year in areas of conflict, such as Ukraine and Iran. The company asked the Pentagon to foot the bill for Starlink in Ukraine, per CNN. Meanwhile, Musk has said Starlink was losing money and SpaceX was burning around $20 million per month to operate the service in Ukraine.

Since Musk closed his $44 billion deal with Twitter on October 27, companies started suspending advertising on the platform. This included major firms, such as Audi, Pfizer, and General Motors. The Wall Street Journal reported these companies paused spending partly due to concerns over Musk's plans for content moderation on the site.

Musk's Twitter takeover triggered a surge in the use of the N-word by almost 500% on the social-media platform, the Network Contagion Research Institute said.

The billionaire announced plans to create a Twitter "content moderation council" days after he took over.