See the CEOs arriving along with their luggage for the 'summer camp for billionaires' in scenic Idaho from Tim Cook to ChatGPT boss Sam Altman

• Allen & Co.'s annual conference, aka "summer camp for billionaires," is expected to start Wednesday.
• Its ultrawealthy guests began landing this week for the summit at Sun Valley, Idaho.

It's that time of the summer again when billionaires, CEOs, media moguls, and other power brokers unite for some luxury in the outdoors and the chance to talk about the issues of the day — and maybe even seed some megadeals.

The economy's elite may have much to discuss in a year marked by massive layoffs in tech and in newsrooms, the spread of generative AI, and high-profile labor disputes (the Hollywood writers' strike is now at its third month).

In the meantime, they have trickled into the Sun Valley Lodge for the annual conference by investment firm Allen & Co., a dayslong event expected to kick off in full on Wednesday.

See who's already joined the contingent so far:

Each year, photographers await the arrival of the CEOs, dealmakers, and media moguls in front of the Sun Valley Lodge.

The driveway where CEOs, media moguls, and dealmakers arrive for Allen & Company's Sun Valley conference.      Getty/Kevin Dietsch

Apple CEO Tim Cook, who recently announced the company's first major new product in years, the Vision Pro headset, rolled up with fellow Apple exec Eddy Cue.

Apple CEO Tim Cook throws a peace sign at the Allen & Co conference.      Getty/Kevin Dietsch

Source: Insider.

OpenAI CEO Sam Altman, who has expressed a mix of excitement and fear about his company's viral creation, ChatGPT, was also in attendance.

OpenAI CEO Sam Altman is at Allen & Company's Sun Valley conference.      Getty/Kevin Dietsch

Source: Insider.

Salesforce CEO Marc Benioff pictured in a cowboy hat at the Sun Valley Lodge on Tuesday.

Salesforce CEO Marc Benioff at the Sun Valley Lodge.      Kevin Dietsch/Getty.

Shari Redstone, daughter of deceased media mogul Sumner Redstone, waves outside of the Sun Valley Lodge.

Shari Redstone, president of National Amusements and daughter of the deceased media mogul Sumner Redstone, at the Sun Valley Lodge.      Getty/Kevin Dietsch

Source: Insider.

David Zaslav, CEO of Warner Bros. Discovery, had a drink in hand at the Sun Valley Lodge. Zaslav made headlines for shake-ups at the enterprise he's helming.

Warner Bros. Discovery CEO David Zaslav at the Sun Valley Lodge.      Getty/Kevin Dietsch

Source: Insider.

US Commerce Secretary Gina Raimondo pictured arriving at the lodge.

U.S. Commerce Secretary Gina Raimondo at the Sun Valley Lodge on Tuesday.      Getty/Kevin Dietsch

Nextdoor CEO Sarah Friar stands with a group of arrivals.

Nextdoor CEO Sarah Friar at the Sun Valley Lodge on Tuesday.      Getty/Kevin Dietsch

Angie's List CEO Joey Levin keeping it cool at the conference.

Angie's List CEO Joey Levin at the lodge on Tuesday.      Getty/Kevin Dietsch

Brian Grazer, who co-founded Imagine Entertainment and has a startup with Hollywood director Ron Howard, was quick to say hello to others.

Hollywood producer Brian Grazer is at the lodge.      Getty/Kevin Dietsch

Source: Insider.

Grazer gave David Zaslav a hug and showed him something on a phone outside the lodge.

Brian Grazer and David Zaslav at the Sun Valley conference.      Getty/Kevin Dietsch

Anthony Wood, CEO of the streaming platform Roku, was in attendance.

Roku CEO Anthony Wood is at the Sun Valley Lodge.      Getty/Kevin Dietsch

The Etch A Sketch artist Christoph Brown was there — and would likely win the contest for most unique outfit.

Artist Christoph Brown arrives at the conference.      Getty/Kevin Dietsch

Source: Insider.

The New York Times financial journalist and "Billions" co-creator Andrew Ross Sorkin walks at the Sun Valley Lodge.

Andrew Ross Sorkin at the lodge.      Getty/Kevin Dietsch