Photos show Jeff Bezos' style glow-up over 30 years, from bookish businessman to a Vogue photo shoot and the Met Gala

Sarah JacksonMay 29, 2024, 09:21 IST

Jeff Bezos poses with a book in an Amazon warehouse in Seattle, Washington, on January 1, 1997.Paul Souders/Getty Images

Jeff Bezos' public image has changed a lot in the 30 years since he started Amazon.
The billionaire has shed his boring business attire and experienced a fashion glow-up.

Jeff Bezos is in his "mob chic" era, but it wasn't always this way.

The Amazon cofounder's style and persona have changed a lot over the years, from bookish founder (quite literally in Amazon's early days as a bookseller) to space cowboy at Blue Origin and a Vogue photo shoot.

Here's a look at Bezos' fashion transformation over the years:

In Amazon's early days, Bezos wore pretty run-of-the-mill business attire.

Amazon was originally an online bookseller.Getty Images

Here he is again in a similar outfit, donning a blue dress shirt, black jacket, and beige trousers.

Early photos of the Amazon founder often show him in khaki pants.Getty Images

He occasionally opted for this pretty standard combo of a sweater over a collared shirt.

Bezos wears a sweater over a collared shirt in the early days of Amazon.Getty Images

Over the years, Bezos started swapping his khakis for blue jeans more frequently.

Bezos often paired blue jeans with a button-up and jacket.Phillip Faraone/Getty Images

In fact, he frequently wore jeans when speaking at Amazon events.

Bezos projected a more casual look with jeans.Ted S. Warren / AP

Of course, Bezos dressed in more formal business attire in certain cases that necessitated it.

From left to right, Jeff Bezos, Larry Page, and Sheryl Sandberg.The Washington Post/Getty Images

Bezos made some changes to his style handbook around 2017.

Jeff Bezos, right, and his brother, Mark Bezos, left, in 2017.Amy Harris / Invision / AP

And who could forget one of his most famous looks?

Jeff Bezos sported a polo and vest to Sun Valley in 2017.Drew Angerer/Getty Images

At Blue Origin, Bezos embraces another look entirely: Western-inspired spaceman.

Jeff Bezos walks near Blue Origin's New Shepard suborbital spaceship after flying into space.Joe Raedle/Getty Images

Donning a cowboy hat and boots with his blue flight suit, he's another Bezos entirely.

Bezos' cowboy hat completed the look.Joe Raedle / Staff / Getty Images

A Vogue spread on Bezos and fiancée Lauren Sanchez further cemented the image.

In his off time, particularly since he stepped down as CEO of Amazon in 2021, Bezos varies his outfits a lot more.

Jeff Bezos and his fiancée, Lauren Sanchez.MEGA / Getty Images

While on a ski trip in Aspen, Colorado, Bezos and Sanchez looked cozy.

Jeff Bezos and Lauren Sanchez in Aspen.BG041/Bauer-Griffin

Here's the couple at a fashion show last year.

Lauren Sanchez and Jeff Bezos attend the Staud fashion show in September 2023.Paul Morigi/Getty Images

Of course, Bezos attends plenty of galas, fundraisers, and other social functions, as you'd expect of one of the world's richest men.

Jeff Bezos and Lauren Sanchez attended the 2024 Met Gala.Kevin Mazur/Getty Images

Bezos and Sanchez looked considerably more casual trying to blend in with the crowd at Coachella.

He sported one of his most fun looks while ringing in 2022 with Sanchez.

Amazon founder Jeff Bezos parties at New Year's with fiancée Lauren Sanchez.Instagram / Jeff Bezos

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