Paris Hilton's media company pulls ads from X amid concerns of antisemitic content on the site, just a month after signing an exclusive partnership with the platform

• Paris Hilton's company, 11:11 Media, pulled ads from X amid concerns of pro-Nazi content on the site.
• Just last month, X announced an "official partnership" with Hilton's brand to launch new features.

Antisemitism on social media is so not hot.

So signaled Paris Hilton's company, 11:11 Media, on Tuesday when the hotel heiress' entertainment business cut ties with Elon Musk's X amid concerns of pro-Nazi content on the social platform and Musk's recent apparent embrace of antisemitic conspiracy theories, CNN reported.

"11:11 Media made the decision to immediately pull the campaign from the platform," Bruce Gersh, 11:11 Media's president and COO, told the outlet.

Last week, Musk responded to a post on the platform which said Jewish people are pushing "hatred against whites" and indicating the original poster was "disinterested in giving the tiniest shit now about western Jewish populations" based on their political ideology.

Business Insider previously reported the post hinted at the "great replacement" conspiracy theory, which claims that nonwhite immigrants to Western countries are replacing the white population — a theory that is often invoked against liberal Jews who are pro-immigration.

"You have said the actual truth," Musk replied to the post.

The following day, the media watchdog group Media Matters For America published a report that X has placed ads next to pro-Nazi content, including screenshots of Oracle, Xfinity, and IBM advertisements appearing next to content that praised Hitler and the Nazi party.

Musk has since filed what he described as "thermonuclear" lawsuit against Media Matters, claiming the group is "pure evil."

But the combination of Musk's tweet and the Media Matters report spurred outrage from advertisers, many of which had expressed concern over the platform's content moderation policies when Musk initially took over, and began pulling ad campaigns from the site in a mass exodus.

Representatives for Hilton and 11:11 Media did not immediately respond to requests for comment from Business Insider.

The decision by 11:11 Media comes just a month after X announced an "official partnership" with the socialite's media brand to usher in the next generation of video and commerce features on the social site.

Linda Yaccarino, X's CEO, called Hilton the "queen of pop culture, music, business, and TV" in the announcement, and said the partnership with be a "launchpad" for the future of X.

CNN reported a representative for Hilton declined to comment on whether the pause of 11:11's ad campaign also meant the end of the partnership with X.

But for now the pop culture queen, whose brand has opted to distance itself the platform, joins a long list of major brands including Disney, Apple, and IBM, which have suspended ads on X in response to Musk's tweet.

Musk has called advertisers the "oppressors" of free speech after the series of ad pauses on X in response to his post.

An email sent to the X press team seeking comment received an automatic response which read: "Busy now, please check back later."