OnePlus' $40 challenge to Xiaomi's fitness band will launch in India first

• OnePlus is expected to enter the wearables segment with the launch of the OnePlus Band in India in 2021.
• The OnePlus Band is likely to be priced under ₹3,000 ($40), pitting it against the Mi Smart Band 5 in the country.
• The OnePlus Band will be launched ahead of the OnePlus 9 series launch.

OnePlus has become one of the top smartphone companies in India in the premium segment and has also forayed into the Smart television market. Now, the company is set to debut in the wearables segment in India in 2021.

The earlier rumours had suggested that the company is working on a smartwatch, which was also confirmed by the company’s CEO Pete Lau. However, a new report has revealed that its first wearable device will be a cheaper fitness band that will take on the likes of the Xiaomi Mi Smart Band 5. And it is expected to make its global debut in India first.

OnePlus Band expected launch date

The OnePlus Band is likely to be launched in Q1 2021. As per the above report, the company’s fitness band will be unveiled a few weeks ahead of the OnePlus 9 series. This puts the expected launch of the fitness band sometime in January or early February.

OnePlus Band expected pricing

Xiaomi is currently one of India’s leading brands in the wearables segment and its affordable Mi Smart Band lineup has become very popular. The OnePlus Band will reportedly be priced under ₹3,000 ($40), pitting it against the Mi Smart Band 5, which is priced at ₹2,499 ($34).

This is in line with the company’s strategy of capturing the affordable smartphones segment with the OnePlus Nord smartphone launch. The company is expected to announce the premium OnePlus Watch sometime later this year.

OnePlus Band expected features

The OnePlus Band is expected to offer similar features as the Mi Band 5, including an AMOLED display, water-resistance and a long battery life.

OnePlus currently sells smartphones, televisions, audio products such as the OnePlus Buds, OnePlus Bullets Wireless and power banks in India. OnePlus had introduced its TV lineup first in India and similarly, the OnePlus Band is expected to make its global debut in India.

SEE ALSO:

OnePlus Watch will be launched early next year, says Pete Lau

OnePlus 8T Concept phone shows off touchless notifications and colour shifting technology

OnePlus opens largest experience store in Hyderabad after launching its first Indian research centre in the city