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However, 63-year-old CEO is also thinking about who will come after him. In October, Cook told singer Dua Lipa on her podcast "At Your Service" that he hoped his successor would "come from within Apple."
And according to "several people familiar with Apple's inner workings" who spoke to Bloomberg, that is a very likely scenario.
According to the Bloomberg report, Cook will not leave for at least three years, but company insiders are considering several potential CEOs.
Apple did not immediately respond to a request for comment from Business Insider.
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Jeff Williams, Chief Operating Officer
Jeff Williams has a similar leadership style to Tim Cook.Carlos Avila Gonzalez/The San Francisco Chronicle via Getty Images
John Ternus, Senior Vice President of Hardware Engineering
John Ternus is the younger, more likely candidate.Christoph Dernbach/picture alliance via Getty Images
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The less likely candidates
Craig Federighi and Deirdre O'Brien will probably not be Cook's successors.Justin Sullivan/Getty Images // Angela Weiss/AFP via Getty Images