One of the last projects from deceased Zappos visionary Tony Hsieh is a new documentary streaming service

• The late Zappos visionary Tony Hsieh and studio XTR have launched Documentary Plus, a new streaming service.
• It's free to watch, comes with ads, and is designed to appeal to non-fiction fans.
• The platform's launch comes two months after Hsieh died after sustaining injuries in a house fire.

Documentary Plus, a new streaming service from studio XTR and in partnership with the late Zappos founder Tony Hsieh, just launched.

XTR CEO Bryn Mooser told Gizmodo in an interview that the service is designed to feel "highly curated and personal, like the [Criterion Channel] for documentaries."

Documentaries are available in a wide range of topic areas, including politics, comedy, pop culture, science, and much more.

It's completely free to watch, but it comes with ads. The company told Gizmodo that it could be open to adding an ad-free version if enough demand is drummed up.

"Documentary+ fills a void in the market as a free ad-supported home for some of the best documentary films of our time while giving filmmakers another option for distribution as competition continues to increase," the company said in an email to Insider.

Read more: HBO Max's chief breaks down the seismic decision to stream all 2021 Warner Bros. movies as they hit theaters and responds to speculation about 2022 and beyond

The fact that the streaming service is free sets it apart from its competitors, but the platform is still emerging in a crowded market. Dominated by Netflix, the streaming world boasts a dizzying amount of offerings for viewers, driven into their homes due to the pandemic, to choose from.

However, Netflix, Hulu, Disney Plus, Amazon Prime Video, Discovery Plus, HBO Max, and others come with a monthly subscription fee, and many of them do offer documentary collections.

Hsieh, who died in November, was the visionary behind online retailer Zappos and spent 20 years with the company before stepping down in August 2020. He was known for his out-of-the-box workplace policies.

Read more: Tony Hsieh suffered a 'psychotic break' on a bus trip in late June. It led loved ones to attempt interventions and paved the way for his Zappos resignation.

Hsieh died after sustaining injuries in a house fire at a Connecticut home. New details emerged on Tuesday regarding what could have been the cause of the fire.