Mike Lindell's social-media site Frank was supposed to launch for VIP access on Thursday night. It still hasn't.

• The VIP launch date for Mike Lindell's social-media site Frank has been pushed back to Sunday.
• Unhappy fans turned to Telegram to complain about the lack of communication.
• Lindell, a staunch Trump ally, says the site would celebrate free speech but ban swearing.

Fans trying to access MyPillow CEO Mike Lindell's social-media platform Frank for its VIP launch Thursday night have been left disappointed.

Users posted on messaging app Telegram that they stayed up waiting for the site's launch, but that it never happened, Newsweek first reported.

Frank's static webpage, which first went live in late March, now says that the site will launch for VIP users on Sunday.

Read more: The MyPillow guy says God helped him beat a crack addiction to build a multimillion-dollar empire. Now his religious devotion to Trump threatens to bring it all crashing down.

Lindell, a staunch supporter of former President Donald Trump, announced plans to launch a social-media site that heralds free speech in early March after being banned from Twitter.

Earlier this week, Frank's webpage updated with a video of Lindell announcing the site's upcoming VIP launch.

Lindell said people who submitted their cellphone number on the webpage would receive a text code giving them access to the site at midnight on Thursday.

He added that the site was due to launch more widely at 9 a.m. on Monday for a two-day "Frankathon," during which he would broadcast live on the site.

But fans posted on Lindell's Telegram page in the early hours of Friday morning to complain that they had been unable to access the site, per screenshots shared by Newsweek.

One user called it a "huge let down," while another said the delay "doesn't feel good."

Salon.com reporter Zachary Petrizzo shared further screenshots from Telegram on Twitter.

-Zachary Petrizzo (@ZTPetrizzo) April 16, 2021

Some users said they submitted their cellphone number to gain VIP access. They were texted a code but there was nowhere on the site to enter it. Users also flocked to Lindell's Facebook page with similar complaints.

Some speculated that it could be a problem caused by time zones.

"Launch is a fail but that's forgivable, not communicating isn't," one user wrote on Telegram, per a screenshot shared by Petrizzo.

The VIP launch date has since been changed to Sunday on Frank's website but the comments on Telegram suggest people that signed up for VIP access weren't told about the delay.

Frank blocks swearing and porn

Frank uses the tagline "the voice of free speech," and Lindell has previously said he would use the site to share evidence of his voter-fraud theory, which has been thoroughly debunked.

In the video added to the site this week, however, Lindell said people won't be able to post swear words, porn, or death threats.

He added that he had worked on the site for four years and it would be a "platform like no other." Lindell also said he had spent millions of dollars on the site's security over the last four weeks because he expected the site to be the victim of cyberattacks.

Lindell said Frank would be "kind of like a YouTube-Twitter combination."

"You're going to have your own like YouTube channel, only that's your Twitter handle," he said.

Frank's updated description also says the response to the site has been "amazing." He added that multiple media personalities have signed up to join its broadcast network.