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Microsoft's Bing has exceeded 100 million daily active users around a month after its new AI update

Mar 10, 2023, 19:54 IST
Business Insider
Microsoft CEO Satya Nadella.GERARD JULIEN/AFP via Getty Images
  • Microsoft's Bing has exceeded 100 million daily active users around a month after its AI update.
  • Engagement with the search engine has also improved, according to the company.
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Microsoft's Bing has crossed 100 million daily active users just over a month after the launch of its AI-powered update.

Microsoft announced the news via a blogpost published on Wednesday, calling the number "a surprisingly notable figure." Engagement with the search engine has also improved, with more people conducting daily searches, according to the company.

Bing's AI update seems to have proved to be a hit with users. The company said the new version of the search engine had more than one million users and that 45 million chats had been conducted since the preview began. The company also said a third of the people using the AI-powered search are new to Bing.

Bing's new chat feature has faced some early issues.

Much of the early conversation around the new search was dominated by the chatbot's tendency to give "unhinged" answers to some queries. Users quickly discovered that prodding the chatbot during long conversations resulted in entertaining and sometimes creepy interactions. Microsoft tried to address the issue and enforced a new limit on how long people could speak to the chatbot. The move was unpopular with some users, however.

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Microsoft has sought to position the AI-powered Bing as a threat to Google's search dominance. In an interview last month, Microsoft CEO Satya Nadella called Google "the 800-pound gorilla in search," adding, "I want people to know that we made them dance."

Google has announced plans to incorporate its own AI tech into its search engine but it has yet to be released to the public at scale.

Representatives for Microsoft did not immediately respond to Insider's request for further comment, made outside normal working hours.

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