Microsoft built a refrigerator that looks like the Xbox Series X after people compared its new $500 video game console to the kitchen appliance

Microsot

• In November, Microsoft is launching the Xbox Series X video game console, which has a physical design that has already been compared to a refrigerator.
• Microsoft embraced the meme and made an actual functioning fridge based on the Series X.
• It gave one to YouTuber iJustine, one to Snoop Dogg, and one more will be raffled off to a fan.
• The actual Series X launches November 11 alongside its weaker Series S sibling.

Fans have been saying the new Xbox Series X looks like a miniature refrigerator, and now Microsoft is in on the joke.

The tech company first joined into comparisons back then the new system was announced, and now they've taken it even further.

Microsoft made three full-sized, functioning refrigerators that look just like the Series X. It gave one to Youtuber Justine Ezarik, better known as iJustine, who made an unboxing video showing off the product. Another was gifted to rapper Snoop Dogg. While the appliances won't actually be for sale, the remaining fridge will be auctioned off to a fan, according to Slashgear.

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In ads and promotions, Microsoft calls the new console the "fastest, most powerful Xbox ever." General Manager of Xbox Games Marketing Aaron Greenberg has been retweeting posts about the refrigerator, jokingly calling it the "fastest, most powerful fridge."

The stunt was no doubt just one more

Take a look at the first Xbox refrigerator here.