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Men are using AI to land more dates with better profiles and personalized messages, study finds

Jun 29, 2023, 01:26 IST
Business Insider
One in five men use AI tools like OpenAI's ChatGPT to enhance their dating profiles, a new study found.Catherine Falls Commercial/Getty Images
  • Men are using AI tools like ChatGPT to improve their dating lives, an Attractiontruth study found.
  • Some men said they used AI to generate their bios and craft personalized messages to their matches.
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Online dating can be tough, but AI might be making it a little bit easier, a new study suggests.

Researchers at Attractiontruth, an AI dating coach, surveyed 1,371 men across the sexuality spectrum to see if they are using AI to enhance their dating profiles. The most popular dating app used by the group was Tinder, followed by Bumble and Hinge.

The survey found that 20% of its respondents roughly 274 men between the ages of 25 and 35 are using AI tools like OpenAI's ChatGPT to generate bios for their dating profiles and craft "tailored" and "captivating" messages that "resonated with their preferred matches."

Of the men who applied AI to their profiles, 37% reported feeling more confident with the opposite sex, and 24% said they noticed improvements in their messaging skills.

"By employing AI to initiate and manage conversations on dating apps, users can experience more positive outcomes and enhanced interaction quality," Salvatore Damiata, the cofounder of Attractiontruth, told Insider in an email.

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Am, one of the survey respondents, asked the GPT-4 version of ChatGPT to "write a short dating app bio for Bumble that is funny but to the point," according to screenshots from Attractiontruth Insider reviewed.

The user noted that he is Italian and wanted a bio that includes "something with pasta/food and a clear call to action," and is personalized for "someone who loves dancing, who prefers dating over chatting endlessly, and is interested actually in connecting with a person."

The chatbot came up with a short bio that includes phrases like "Trust me, my pasta game is strong!" with an Italian flag and red wine emojis in each line.

"Swipe right if you're ready to share some laughs, recipes, and dance moves," the bio concludes. "Who knows, we might find that perfect blend of al dente and amore!"

Soon after updating his bio, Am received a message. "Your Nonna knows that you're on Bumble?" his match said, per the screenshots.

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Men who responded to the survey also used AI to craft conversation starters, which they said led to "a remarkable boost in their response rates from their matches," and in turn, more interesting conversations and time saved on small talk.

"Our findings highlight that users who communicated in a manner that promoted respect, honesty, and positivity had a positive impact not only on their own experience but also on the recipients of AI-crafted messages, particularly women," Damiata said.

The findings come as many experiment with AI in their personal lives, using tools like ChatGPT to design workout plans and craft skincare routines.

Dating apps, themselves, also see the potential for AI to elevate their users' romantic endeavors. In February, OkCupid used ChatGPT to generate matching-questions — like "Are you more of an introvert or extrovert" — that were later added to the platform, according to a company blog post.

A few months later, Bernard Kim, the CEO of Tinder, said in the company's May earnings call that he is thinking about ways to build an AI-component for the app that will help its users "pick great date ideas" and sustain conversations that could eliminate ghosting.

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While some online daters who have experimented with AI called its messages to their matches "creepy" and "impersonal," Damiata believes that AI has the power to revolutionize dating.

"These findings demonstrate the potential for AI to make a positive impact on the dating world by encouraging healthier communication and fostering more meaningful connections," he said.

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