Mark Zuckerberg posted a Spiderman meme in his first tweet in a decade — a self-aware reference to his Twitter competitor, Threads

• Meta CEO Mark Zuckerberg tweeted for the first time in a decade on Wednesday.
• He posted an all-time classic meme on Twitter — the Spider-Man pointing at Spider-Man meme.

Meta founder Mark Zuckerberg tweeted for the first time in a decade on Wednesday, using a Spider-Man meme to mark the launch of Instagram's rolled out Threads, a Twitter competitor.

Threads was rolled out a day early on Wednesday to users in 100 countries on Wednesday. The app functionally resembles Twitter to some degree, leading Zuckerberg to post the famed Spider-Man pointing at Spider-Man meme in an attempt at internet humor.

His tweet has been seen 4.2 million times as of publishing time. Zuckerberg's last tweet was on January 18, 2012.

Over five million users signed up for the app in the first four hours of its launch, Zuckerberg posted on Threads.

One of Zuckerberg's first posts on the app lays out Meta's plans for taking Twitter's place as the new digital town square: "It'll take some time, but I think there should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn't nailed it. Hopefully we will."

The Meta chief, who recently entertained a mixed martial arts cage match against Twitter CEO Elon Musk, launched the app at a time when Musk's Twitter has been rife with outages and issues.

Even Elon Musk, who uninstalled Instagram in 2018, tweeted today: "It is infinitely preferable to be attacked by strangers on Twitter, than indulge in the false happiness of hide-the-pain Instagram."

Posts on Threads can be 500 words long, and include higher quality videos. Insider spoke to five creators who had early access to the app, giving it rave reviews — but maintaining they would still use Twitter.