+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Mark Zuckerberg hasn't yet decided on Facebook's new name despite a 'metaverse' rebrand looming, a report says

Oct 21, 2021, 16:28 IST
Business Insider
Facebook CEO Mark Zuckerberg. Kevin Dietsch/Getty Images
  • Mark Zuckerberg still hasn't picked a new name for Facebook's rebrand, journalist Casey Newton reports.
  • Facebook's new name could be announced as soon as Monday, sources told Newton.
Advertisement

Facebook CEO Mark Zuckerberg still hasn't settled on a new name for the company even though a rumored rebrand could arrive in a matter of days, tech newsletter Platformer reported.

Citing two unnamed sources, journalist Casey Newton reported that the Facebook rebrand had been in the works for at least two months. A potential announcement could come as soon as Monday to coincide with Facebook's company earnings call, sources told Newton.

The Verge reported Tuesday that Facebook was planning to change its name as part of its future plan to become a "metaverse" company. The main Facebook app will reportedly retain its name, but the overarching company will be rebranded, per The Verge's reporting.

The "metaverse" is a term borrowed from science-fiction, and refers to a future vision of the internet where people access the web using virtual-reality and augmented-reality headsets, rather than laptops and phones.

Zuckerberg told The Verge in July he wanted Facebook to become a metaverse company. Facebook announced on Monday that it planned to hire 10,000 people in Europe over the next five years to build out its metaverse ambitions.

Advertisement

One source told Newton that Facebook was leaning away from using "meta" in its new rebranded name, and a second said the name might not relate to the metaverse at all.

Some sources said the rebrand could land next Thursday, when Facebook holds its Oculus Connect event.

In response to Newtons' report, a Facebook spokesperson told Insider: "We don't comment on rumor or speculation." The company issued a similar response to The Verge's report.

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article